You can create a new Google Account using any existing email address you already own—it does not have to be a Gmail address. This allows you to access Google services (like Ads, Local Services Ads, Drive, Docs, YouTube, etc.) with your current email—without creating a new Gmail inbox.

If you're working with a marketing agency, freelancer, or team member on your Google Ads campaigns, you'll need to give them access to your account. The good news? You don’t need to hand over your login info. Google Ads has a built-in user access system that makes collaboration secure and easy.