Why Is My Google Ads CPA So High?
If you’re running Google Ads and notice your Cost Per Acquisition (CPA) creeping up, you’re not alone. Many advertisers face this issue—especially after tweaking budgets or scaling campaigns. Let’s break down the most common reasons your Google Ads CPA might be higher than you’d like.
SERP Explained: How Customers Find You on Google
When someone searches on Google, the page they see is called the Search Engine Results Page, or SERP. This page displays a mix of results, including paid ads, local listings, and organic (unpaid) links, all tailored to the user's search and location.
Here is a quick guide to the different places your ads can show up on the SERP…
What Should My Google Ads Budget Be?
If you’ve ever asked yourself, “How much should I spend on Google Ads?” — you’re not alone. Whether you’re just starting out or scaling an existing campaign, setting the right budget is key to getting a steady flow of leads without wasting money.
That’s why we built this simple, smart Google Ads Budget Calculator — to help service-based businesses figure out how much they should invest based on real numbers from their own business.
How to Create a Google Account Using Your Existing Email Address
You can create a new Google Account using any existing email address you already own—it does not have to be a Gmail address. This allows you to access Google services (like Ads, Local Services Ads, Drive, Docs, YouTube, etc.) with your current email—without creating a new Gmail inbox.
How To Add Someone to Your Google Ads Account
If you're working with a marketing agency, freelancer, or team member on your Google Ads campaigns, you'll need to give them access to your account. The good news? You don’t need to hand over your login info. Google Ads has a built-in user access system that makes collaboration secure and easy.